Markup vs. Margin for Contractors
A practical breakdown of why confusion here quietly destroys profit.
Be the first to know when The Principles of MESLO launches and receive exclusive estimating resources.
An estimate is different from an actual. It is a guesstimate that includes material, equipment, subcontractors, labor, other costs, insurance/bond, overhead, profit, and taxes required to perform the work.
This is service pricing strategy and the basis for every contractor. The principles in MESLO condense years of lessons learned, trial by fire, best practices, and especially what not to do.
Framework for service and product pricing and operational clarity
Operationalize your back office. Streamline your workflows.
The single source of truth for scope, quantities, and estimating assumptions.

MESLO Articles
A practical breakdown of why confusion here quietly destroys profit.
Simple structure for cleaner counts, clearer assumptions, and better bid confidence.
Why the estimate should become an execution document, not a forgotten spreadsheet.
RESOURCES
Practical templates to help builders organize estimating, operations, and planning.